Viquel

Industry
Storage product
Paris
France

Challenge:
Since 1949, VIQUEL has been creating school and grading items, licensed ranges and leather goods. Always a pioneer in its field, the brand now wishes to renovate its identity codes.

Result:
A strong consumer impact and increase in awareness.

Solution:
 A star that symbolizes modern energy. This sign is rich in possible meaning. It is first made up of a “V” arrangement, which can be read as a reminder of the V of VIQUEL or as open workbooks. It is also close to the modern star which is equivalent to the ”#” of computer and telephone worlds. This star expresses more generally the appearance of energy or lively, contemporary ideas.

Works

Scope of work:
Art Direction, global design, brand communication

Ready to start a project?