Stade de France

Trade & Industry
French National Stadium

The ‘Stade de France’, located just north of Paris in the commune of Saint-Denis has a seating capacity of 81,338 making it the sixth-largest stadium in Europe. WTTS were approached to redesign the stadiums identity in order to attract more varied attractions such as concerts, seminars and other events. Ultimately the brand was looking to diversify and attract a different target audience.

The new identity enabled the Stade de France to increase its visibility and reputation.

The agency designed and unveiled a new multi-coloured identity in order to modernise and diversify the Stade de France appeal, making it younger, more fun, and above all appealing to a wider audience. It was applied across a wide range of collateral and notably on official electric cars.


Scope of work:
Art Direction, global design, brand communication

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