Maogepin is a premium cosmetic brand founded in 2001 by the famous Chinese make-up artist whose name it bears. The brand’s portfolio includes make-up and skincare, currently available at over 100 points of sale across China.
Result: A strong consumer impact and increase in awareness.
Solution: We were appointed to develop the brand including the creation of the logo and inclusion of monogram and visual identity guidelines.
Scope of work:
Art Direction, global design, brand communication