Havana Club

Food & Beverage
Paris
France
(with Brand Union)

Challenge:
Established in 1934 Havana Club is one of the best-selling rum brands in the world. We were asked to create a new and unique bottle design for the brand.

Result:
Increased sales

Solution:
WTTS created a box which contained all the design elements of the “Florida” bar in Cuba, frequented by the famous writer Ernest Hemingway.

Works

Scope of work:
Art Direction, Packaging design

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