FC Nantes

Sport
Nantes
France

Challenge:
A regular top five finisher in Frances ‘Ligue 1’, FC Nantes needed a fresh new look. We evolved their logo and redesigned their home and away kits to reflect a bold new club on the move.

Result:
FC Nantes emblem is stronger and more recognizable. Their shirts have seen a 20 percent increase in sales.

Solution:
The old FC Nantes emblem had become tired and dated. Whilst still maintaining their infamous yellow and green palette, we modernized their logo, using a bold sans-serif font and simplified nautical motif. The transformation touched everything from their home and away strip. Even official match balls were given a new lease of life.

Works

Scope of work:
Art Direction, global design

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