Dongba

Real Estate
Beijing
China

Challenge:
The Dongba Mall, currently being developed in Beijing, China, will be characterised by its exceptional size and diverse retail offering. WTTS’s brief was to appeal to a wide cross section of the local community and create a strong, memorable brand.

Result:
The project has built positive anticipation throughout its catchment area and beyond.

Solution:
WTTS created a logo emphasising the architectural originality of the Mall, as well as its innovative, vibrant and festive spirit. The agency also made a film highlighting the Mall’s diverse entertainment options.

Works

Scope of work:
Art Direction, global design, brand communication, movie design

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