Christmas Chinese

Entertainment
Hong Kong
China

Challenge:
We were approached to design a logo for a successful Chinese property company to be used on a Chinese greeting card, celebrating the year of the horse.

Result:
The greeting card provoked a very positive reaction.

Solution:
Using the horse to create a strong, elegant motif we worked with a vibrant palette of blue and turquoise. The design took much of its inspiration from existing calligraphic design in the Chinese Zodiac, but we were able to give it a contemporary feel. It was also important to evolve the design into an animated sequence.

Works

Scope of work:
Art Direction, global design

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