Bloom by Butani

Jewellery
Hong Kong
China

Challenge:
The family owned, haute couture jewellery brand, Butani, commissioned us to develop a new identity for its Bloom collection.

Result:
The new identity has made a strong impact in the world of ready-to-wear chic, continuing a family legacy of quality and exclusivity.

Solution:
It was important to develop a logo that perfectly complimented the mother brand, whilst creating a mark that conveyed the essence of the heart–shaped, blossom inspired earrings and rings.

Works

Scope of work:
Art Direction, global design

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