Beauty8

Beauty
Hong Kong
China

Challenge:
Beauty 8 briefed WTTS on their need for a new brand identity as well as extensions across the retail space. The new look was launched in Asia in 2016.

Result:
The identity is fresh and recognizable and has given beauty 8 a strong foothold in the Asian cosmetics sector.

Solution:
WTTS developed a very feminine and contemporary identity for Beauty 8 that would appeal to a wide spectrum of girls and women of all ages looking for affordable, quality cosmetics. The all lower-case logo feels young, highly accessible, and works beautifully with a simple monogram to form an animated sequence.

Works

Scope of work:
Art Direction, global design, brand communication

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