Challenge: WTTS was briefed to develop a visual identity for an internal seminar program for the automotive industry.
The seminar programme has received huge acclaim at a management level, pushing motivation levels and creating a strong cohesive brand awareness.
The name ‘Level Up’ was conceived and used across a variety of platforms. The graphic married a strong typographical unit with a ‘+’ sign to convey the idea of performance and objectives in one.
Scope of work:
Art Direction, global design, brand communication