Aquabras

Industry
Water Treatment
Rio de Janeiro
Brazil

Challenge:
Aquabras is an ecologically minded water treatment firm with offices in London and Hong Kong. The brief was to create a visual identity that could work both as a flat graphic as well as an animation.

Result:
In a highly saturated and competitive field the new identity has established Aquabras as a strong and highly respected name in the business.

Solution:
We wanted the identity to convey a strong environmental feel, using a palette of blue, green and yellow. The logo is constructed from strong forms, with a water droplet at the center of a heart motif — illustrating the love for the environment. An animated version was duly created using a single falling droplet that morphs from warm tones of amber and orange, revealing the final logo and tagline.

Works